By designing and implementing three small campaigns over three months, I generated new success for a client apprehensive to invest in digital advertising. Costs per click were reduced from nearly $10 dollars to under $1. Now they're investing in a multichannel campaign.

I continue to experiment with a number of generative content tools, each with their own strengths. The copy and images on this page and the pages linked here showcase current examples.

Having an understanding of your conversion funnel is crucial for applying marketing resources strategically. For this ecommerce client, modest improvements to upper and mid funnel conversion rates delivered hundreds of thousands of dollars in additional revenue.

Any friction that is removed from digital experiences improves outcomes. I made it a priority for this client to maintain a high standard for page speed. In the test below, where I compared page performances in real time, the faster page improved lead conversions and delivered incremental revenue in the tens of thousands.

For this client, a customer cohort analysis illuminated an audience segment that had the most growth potential. The campaign and customer experience inspired by this insight more than doubled the lifetime value of these customers.

Periodic email blasts to audience segments that we weren't reachable on other channels was key to building visibility.

I planned and launched this e-sports brand’s email marketing program. It quickly became the cornerstone of their ecommerce business.

There was a lot to love about knitting together the first small business microlender serving the entire US through online tools. Piloting the "Financial Health Score," a product which gave borrowers a more detailed understanding of their financial circumstances, prospects, and paths to their goals was a gratifying achievement.

As Senior Web Producer for the reality television court show, I created profiles across multiple social media platforms. I engaged the community with content I produced with the Judge including included blogs, live Q and As, as well as video I wrote, shot, and edited. As the star moved on to another network, format, and persona, the profiles I cultivated were repurposed.

Improving this landing page involved continuous AB and multivariate testing. Cumulatively, conversion rates as high as 22% were achieved, and Smashing Magazine featured it as a model for effective simplicity.

This responsive page was crucial for enriching lead records in our customer relationship management platform, fueling our account based marketing strategy. My first UX test delivered increased conversion by over 5x.

Integrating a program of steady AB testing on this e-commerce website site lead to a series of incrememntal gains, online and in-store, including one simple edit that increased monthly revenue by 33% instantly. 

As lead strategist on the account of this crypto hardware brand, I produced content that simplifies the details of cold storage technology, and three factor authentication, in a way that resonates with core audiences and the crypto curious.

By documenting non-profit events and organizational meetings in Chicago, where speakers and attendees discussed personal, communal, and systemic issues, greater audiences were able to connect and engage.

Shooting and editing this video for musicians as a submission to NPR's Tiny Desk Concert series provided me with the opportunity to collaborate on a strictly creative project. Now a Connecticut resident, I continue to return to Chicago every summer to join the production crew at Pitchfork Music Festival.

Producing a high volume of appetizing, bright, and cozy video content was my focus for this account, after first making a couple tweaks to the ecommerce experience for an immediate boost in sales and average order value.