In today’s digital landscape, universities face increasing pressure to engage alumni effectively and maintain strong donor relationships. Alumni donor rates are often stagnant or declining, and growing a robust subscriber list requires more than traditional outreach methods.

Without a comprehensive email governance strategy, deliverability issues and inconsistent messaging can lead to missed opportunities for engagement and conversion.

Washington University’s Advancement Communications team has a unique opportunity to overcome these challenges by leveraging data-driven strategies to optimize outreach and streamline alumni engagement efforts, ultimately increasing participation and donor contributions.

With over 20 years of experience in digital marketing, including leadership roles at organizations like John Hancock, tech startup Groupon, and international non-profit Accion. Erik consistently drives measurable results through innovative strategies that strengthen teams as they improve outcomes. He specializes in optimizing engagement through dynamic user journeys that maximize the effectiveness of digital campaigns.