Proven execution across high-stakes growth and creative operations.
A cross-section of enterprise revenue scale, multi-channel performance media turnarounds, and large-scale experiential production.
Growth Marketing & Demand Generation
Rigorous unit economic optimization, paid media account restructuring, and building scalable Go-To-Market funnels.
Scaling eight-figure revenue expansion through multi-channel performance advertising.
Owned and optimized a $10M annual multi-channel performance advertising budget spanning search, social, display, and DRTV. Engineered massive unit economic efficiencies by driving full-funnel experimentation and continuous optimization.
Directing B2B sales enablement and enterprise account-based marketing (ABM).
Directed total digital marketing strategy and campaign execution supporting mid-market and enterprise B2B sales enablement. Deployed ABM programs targeting hundreds of high-value accounts in direct alignment with sales leadership and cross-functional teams.
Complete account restructuring and CPL reduction for heavy industrial manufacturing.
Engineered an aggressive account restructuring for an industrial chemical manufacturer, eliminating wasted ad spend and refining buyer-intent targeting to scale qualified B2B pipeline efficiently.
Program Management & Creative Operations
End-to-end workflow execution, large-scale experiential event production, and cross-functional leadership.
End-to-end operational execution for a premier multi-day cultural event.
Led comprehensive production operations for a massive festival hosting tens of thousands of annual attendees. Coordinated complex cross-functional teams, artist logistics, stage schedules, and live audio/video infrastructure under high-pressure timelines.
Building a national borrower acquisition engine for small business owners.
Scaled a national acquisition program serving thousands of small business owners annually, driving the organization to maximum lending capacity. Forged partnerships with the Financial Health Network and Common Cents Lab to apply behavioral science principles and UX interventions to the digital application funnel.
Directing regional luxury brand positioning and high-end property campaigns.
Oversaw regional luxury brand positioning, high-end property marketing campaigns, and integrated media strategy for premier real estate portfolios, ensuring strict adherence to elite brand standards.
Let's build something extraordinary together.
Whether you're looking for executive growth leadership or rigorous program management oversight, let's talk about your next initiative.
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